A logo is more than a simple design, it’s an extension of your brand, in some cases it IS your brand. With a church, your logo has the power to draw people to your message, or to push them away. It might seem financially sensible to go with the lowest bidder for your logo design, but in the long run you shouldn’t settle for a cheap bitmap logo graphic when looking at a new church logo design. Read on to find out why.
Think of the Cross
The cross at its core is a kind of logo. Millions of people see a cross and instantly draw the association to the church. This is the kind of awareness you want when designing your church logo, a simple, yet powerful symbol of your faith. Hiring the lowest bidder often means that you’re dealing with an inexperienced designer, who will be unable, in most cases, to capture the essence of your church.
One Logo Doesn’t Fit All
A cheap bitmap logo graphic may work for the parish email newsletter, but a blurry graphic does not sit well at the top of a fund-raising letter, or in a brochure about church services. Different media forms call for different logo formats. If you want to plaster your logo on a billboard, you will need a vector image to prevent loss of quality, and if you want to trademark the logo, or use it in promotional materials, you will need a black and white, shaded format to stop any loss of pixels.
Low Bidder, Low Expectations
There are websites dedicated to something called crowdsourcing, where a potential client (you) would upload a design brief, outlining the desired logo concept. The graphic designers then send samples, and pray for you to select them. In some cases, the designs can be outstanding, however there could be hidden costs in getting the vector graphic, a shaded model, and there could be considerable difficulty in locating the designer afterwards if you want to change the logo, or have more work done, because the designer still owns the design, and can use this as leverage.
While temptation abounds in life, resist the temptation to settle for a budget, cheap bitmap logo graphic. The cost in the long run will be damage to your brand awareness, and you will have to pay more money later when you have to hire a professional graphic designer to fix the mistakes that were made.
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